Link2Tek Teams with ADP
The Arizona Democratic Party (ADP) teamed up with Link2Tek (L2T) to create a Maricopa County Latino Outreach and voters
education program for the 2012 election cycle. ADP obtained a strategic edge in mobilizing Latinos through its 2012 Nuestro Arizona campaign, where all mobile communications were powered by L2T. Throughout the 2012 election cycle, L2T communicated with a targeted list of 116,000 traditionally low-efficacy Latino voters (registered but not civically engaged). L2T received a total of 78,642 opted-in Latinos who were receiving communications throughout the Primary and General election cycles. Following election Day, a total of 96,115 of these Latinos voted.