The Link2Tek political solution provides a direct contact resource that enables campaigns to
strategically target voters and transmit issue-relevant messaging with
pinpoint precision. Campaigns have traditionally been encumbered by
enormous amounts of data with a primary goal of list compilation.
Link2Tek utilizes data to derive actionable intelligence in order to
predict the “best” targets and most relevant messaging. By combining data and
communication resources within a single platform, a campaign can apply
the intelligence derived from data to enhance its ability to guide
decisions, messaging and spending.
Link2Tek Teams with AZDP
The Arizona Democratic Party (AZDP) has
teamed up with Link2Tek to create a statewide Latino Outreach and voters
education program. Beginning in April, LInk2Tek and the party will be
communicating with Latinos across the State to educate on the importance
of civic participation and provide an opportunity to attend the Mana concert at the U.S. Airways arena. To learn more about this program, please go to http://www.AZVote.mobi.
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Dr. Richard Carmona Runs for U.S. Senate
Dr. Richard Carmona, former U.S. Surgeon General, has announced his candidacy for U.S. Senate for Arizona. National Democrats have worked aggressively to recruit Carmona, noting that President Obama had actually encouraged Carmona to Run.
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Our strength in data and communications lies in staff expertise in data analytics, systems development and implementation, and integration of data with mass communications functionality to deliver the right message to the right voter.
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Campaigns everywhere are concerned about reducing costs, improving efficiency, and influencing voters to turnout on behalf of the candidate. Link2Tek develops individual voter profiles to ensure that candidate communications are aligned with individual voter "hot buttons."
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Campaigns
have traditionally been encumbered by enormous amounts of data with a primary
goal of list compilation. Link2Tek utilizes data to derive actionable
intelligence in order to predict the “best” targets and recommended messaging. The Link2Tek model obtains the necessary socio-demographic and
contact data to analyze historic voter turnout and individual voter drivers;
creates a customized, interactive mobile communications program, which includes
a mobile website, voice call broadcasts, emails, and text messages; and
launches interactive communications as an augmentation to grassroots and
Get-Out-The-Vote (GOTV) efforts.
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